" I design clothes that fill us, everyday modern women, with confidence and self-awareness. "
Even as a very young child, I had a definite idea about fashion. I had to take my mom's 'knocking' shoes and my favorite princess skirt to kindergarten. When I wore it, I thought I was the most beautiful person in the world. This feeling is the basis of what the VB brand was born from: to make clothes that can help us become the best version of ourselves and believe: the world is ours!
THE ROAD & THE INSPIRATION
& the mission
The outlook on life I received and learned from my mother is very important for me. The way she sees the good in everyone. As a teenager, I regularly spent my time on the tram watching women: Are they happy? Are they comfortable in their own skin? If so, how can I tell? If not, what would make them better? Later, this kind of interest led me to the founding of the 11GROUND blog, in which my friends and I researched and wrote about topics related to fashion, beauty, self care and various turning points of our lives. I was constantly experimenting to develop my own style and vision. On the one hand, I learned fashion history, art management and drawing, on the other hand, I went to fashion shows, experimented with photography - both in front of and behind the camera - and collaborated with designers. All these experiences helped me find my way. And in 2022, a big dream of mine came true when I was able to complete the FASHION STUDIO training at the IFA Paris university.
"I'm not a fashion mogul
just a simple ordinary woman
full of dreams."
from a dream
In November 2018, the VIKTORIABOLLA brand was born, which was the beginning of the fulfillment of my childhood dream. In the process of designing the collections, I try to invent and implement the basic pieces of the dream wardrobe for modern day woman. Clothes that will fill you with confidence and self-awareness. I believe that well-chosen basic pieces are the greatest treasures of every stylish woman's wardrobe and that the clothes I design can help everyone find and highlight their own style! So that they can conquer the whole world wearing them with their heads held high!
In today's world, perfection pours on us - both in expectations and in false role models. A lot of clothing brands are built on unrealistic, cold, prototype women. I believe in authenticity, representing values, and imperfect perfection. In the fact that everyone has that something that makes them beautiful. It is precisely for this reason that I decided at the launch of the VIKTORIABOLLA brand that I wanted to be different in this. I don't have professional models, only real, ordinary, cool women. They are my inspiration. Their struggles, their dreams, their courage, their kindness, their laughter, their looks and their personalities. That's why they don't just present pieces of clothing, they also fill them with life and their story.